World Aids Day (1st December) is an annual reminder that HIV is still globally present and our support is needed to fight against this virus. Despite increased knowledge and education and the numbers of those afflicted by HIV decreasing, there are still many who are diagnosed with the virus every day. “The progress we have made in the fight against AIDS is immense, but so is the jeopardy if we grow complacent and think we’ve conquered this vicious little virus…” (Bono)
The (SHOPATHON)Red was launched on World Aids Day via the Jimmy Kimmel show. In addition to (RED) products and limited edition items for sale, celebrity experiences are also up for grabs. Amongst the unique experiences on offer are: a bike ride around Central Park with Bono, join Snoop Dogg at a Wellness Retreat, star in a video with the Backstreet Boys, be complimented by George Clooney for 45 seconds or let Jimmy Kimmel give your child ‘the talk’.
Scarlett Johansson, Barry Manilow, Jimmy Kimmel and VICE Media collaboratively show their support for the initiative by starring in a promotional jingle for the campaign. ‘Shop red – save lives’.
(RED) founders, Bono and Bobby Shriver, created the organisation to strive for an ‘AIDS FREE GENERATION’. (RED), in conjunction with other companies, is working towards making this a reality. “AIDS has killed more than 34 million people since its discovery in 1983. More than 37 million people are living with HIV, and mothers continue to pass the virus in startling numbers to their children.” (Source: http://red.org)
You can support the fight against HIV by ‘shopping (RED)’ or bidding on a chance to win one of these rare celebrity experiences with only $10. Go to Omaze.com/RED before entries close on January 21, 2016. You never know….it could be you hanging out at the football with Matthew McConaughey!