Jason Derulo, Pitbull, Pharell Williams and Alicia Keys were amongst the many celebrities who leant their voices through posts and tweets to the Water Now 2016 global social media campaign. Water Now (an initiative created by David Clarke Cause), in conjunction with Clean Water Here (who promote clean water across the United States), celebrated UN World Water Day in support of World Vision Water. ‘World Vision is the largest non-government provider of clean water in the developing world’ (causeflash.org). Social media support for the campaign this year topped 750,000 million people globally.
March 22nd 2016 marked UN World Water Day which ‘…is an international observance and an opportunity to learn more about water related issues, be inspired to tell others and take action to make a difference.’ (unwater.org) The first World Water Day dates back to 1993 and has been held annually ever since. The theme for this year was Water and Jobs, which highlighted the impact that water quality has on the lives of individuals and communities across the globe.
An alarming fact highlighted by World Vision states that ‘nearly 1,000 children under age 5 die every day from diarrhea caused by contaminated water, poor sanitation, and improper hygiene.’ Their consistent efforts have made significant changes in the availability and access to clean water in the developing world. They assist and empower communities in many ways from building wells to training locals to repair pumps.
Even though World Water Day has passed for this year, there are still avenues in which you can show support in your own way. Head to the links below to share, learn, donate or add your own social media voice.